–Bert Archer: From Wednesday’s Globe and Mail Published on Tuesday, Dec. 01, 2009

The word “exclusive” is bandied about a lot these days. Most businesses above the level of Wal-Mart use it to make customers feel special – without actually excluding anyone. But a number of travel-related groups, clubs and perks deserve the adjective: They genuinely are invitation-only.

In the airline world, fliers can become members of programs such as Continental’s Chairman’s Circle, United’s Global Services and a nameless group that gets preferential treatment from SAS. Never heard of it? There’s a reason. To paraphrase financier J.P. Morgan, if you have to ask, you’re not member material.

Peter Brown, who used to own an eponymous travel agency in Toronto, has been chasing exclusive memberships and perks since he retired 20 years ago. One of his favourites is Lufthansa’s first-class terminal at Frankfurt, with its 15 kinds of champagne and 20 Scotches, a still-operational smoking lounge and, best of all, drivers to get you across the tarmac directly to your gate. Read the rest of this entry »

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Tags: frequent flyer, frequent traveler, lavish, opulent, swag, travel, travel benefit, VIP